| In ogni Holiday Bowl vengono selezionati due giocatori per il premio di MVP, uno per il reparto offensivo e uno per il reparto difensivo. Nelle edizioni del 1980, 1989 e 1997 vennero eletti due giocatori del solo attacco. |
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| Anno | Vincitore | Squadra | Ruolo |
|---|---|---|---|
| 1978 | Phil McCONKEY | NAVY MIDSHIPMEN | Wide Receiver |
| Tom ENLOW | BYU COUGARS | Linebacker | |
| 1979 | Marc WILSON | BYU COUGARS | Quarterback |
| Tim WILBUR | INDIANA HOOSIERS | Cornerback | |
| 1980 | Jim McMAHON | BYU COUGARS | Quarterback |
| Craig JAMES | SMU MUSTANGS | Running Back | |
| 1981 | Jim McMAHON | BYU COUGARS | Quarterback |
| Kyle WHITTINGHAM | BYU COUGARS | Linebacker | |
| 1982 | Tim SPENCER | OHIO STATE BUCKEYES | Running Back |
| Garcia LANE | OHIO STATE BUCKEYES | Cornerback | |
| 1983 | Steve YOUNG | BYU COUGARS | Quarterback |
| Bobby BELL | MISSOURI TIGERS | Defensive End | |
| 1984 | Robbie BOSCO | BYU COUGARS | Quarterback |
| Leon WHITE | BYU COUGARS | Linebacker | |
| 1985 | Bobby Joe EDMONDS | ARKANSAS RAZORBACKS | Running Back |
| Greg BATTLE | ARIZONA STATE SUN DEVILS | Linebacker | |
| 1986 | Mark VLASIC | IOWA HAWKEYES | Quarterback |
| Todd SANTOS | SAN DIEGO STATE AZTECS | Quarterback | |
| Richard BROWN | SAN DIEGO STATE AZTECS | Linebacker | |
| 1987 | Craig BURNETT | WYOMING COWBOYS | Quarterback |
| Anthony WRIGHT | IOWA HAWKEYES | Cornerback | |
| 1988 | Barry SANDERS | OKLAHOMA STATE COWBOYS | Running Back |
| Sim DRAIN | OKLAHOMA STATE COWBOYS | Linebacker | |
| 1989 | Blair THOMAS | PENN STATE NITTANY LIONS | Running Back |
| Ty DETMER | BYU COUGARS | Quarterback | |
| 1990 | Bucky RICHARDSON | TEXAS A&M AGGIES | Quarterback |
| William THOMAS | TEXAS A&M AGGIES | Linebacker | |
| 1991 | Ty DETMER | BYU COUGARS | Quarterback |
| Josh ARNOLD | BYU COUGARS | Defensive Back | |
| Carlos JAMES | IOWA HAWKEYES | Defensive Back | |
| 1992 | Michael CARTER | HAWAII RAINBOW WARRIORS | Quarterback |
| Junior TAGOAI | HAWAII RAINBOW WARRIORS | Defensive Tackle | |
| 1993 | Raymont HARRIS | OHIO STATE BUCKEYES | Running Back |
| John WALSH | BYU COUGARS | Quarterback | |
| Lorenzo STYLES | OHIO STATE BUCKEYES | Linebacker | |
| 1994 | Todd COLLINS | MICHIGAN WOLVERINES | Quarterback |
| Anthoney HILL | COLORADO STATE RAMS | Quarterback | |
| Matt DYSON | MICHIGAN WOLVERINES | Linebacker | |
| 1995 | Brian KAVANAGH | KANSAS STATE WILDCATS | Quarterback |
| Mario SMITH | KANSAS STATE WILDCATS | Defensive Back | |
| 1996 | Koy DETMER | COLORADO BUFFALOES | Quarterback |
| Nick ZIEGLER | COLORADO BUFFALOES | Defensive End | |
| 1997 | Moses MORENO | COLORADO STATE RAMS | Quarterback |
| Darran HALL | COLORADO STATE RAMS | Wide Receiver | |
| 1998 | Keith SMITH | ARIZONA WILDCATS | Quarterback |
| Mike RUCKER | NEBRASKA CORNHUSKERS | Defensive End | |
| 1999 | Jonathan BEASLEY | KANSAS STATE WILDCATS | Quarterback |
| Darren HOWARD | KANSAS STATE WILDCATS | Defensive End | |
| 2000 | Joey HARRINGTON | OREGON DUCKS | Quarterback |
| Rashad BAUMAN | OREGON DUCKS | Defensive Back | |
| 2001 | Major APPLEWHITE | TEXAS LONGHORNS | Quarterback |
| Willie HURST | WASHINGTON HUSKIES | Running Back | |
| Derrick JOHNSON | TEXAS LONGHORNS | Linebacker | |
| 2002 | Ell ROBERSON | KANSAS STATE WILDCATS | Quarterback |
| Terrell SUGGS | ARIZONA STATE WILDCATS | Defensive End | |
| 2003 | Sammy MOORE | WASHINGTON STATE COUGARS | Wide Receiver |
| Kyle BASLER | WASHINGTON STATE COUGARS | Punter | |
| 2004 | Sonny CUMBIE | TEXAS TECH RED RAIDERS | Quarterback |
| Vincent MEEKS | TEXAS TECH RED RAIDERS | Defensive Back | |
| 2005 | Rhett BOMAR | OKLAHOMA SOONERS | Quarterback |
| C. J. AH YOU | OKLAHOMA SOONERS | Defensive End | |
| Anthony TRUCKS | OREGON DUCKS | Defensive Back | |
| 2006 | Marshawn LYNCH | CALIFORNIA GOLDEN BEARS | Running Back |
| Nate LONGSHORE | CALIFORNIA GOLDEN BEARS | Quarterback | |
| Desmond BISHOP | CALIFORNIA GOLDEN BEARS | Linebacker | |
| 2007 | Colt McCOY | TEXAS LONGHORNS | Quarterback |
| Brian ORAKPO | TEXAS LONGHORNS | Defensive End | |
| 2008 | Jeremiah MASOLI | OREGON DUCKS | Quarterback |
| Jairus BYRD | OREGON DUCKS | Defensive Back | |
| 2009 | Niles PAUL | NEBRASKA CORNHUSKERS | Wide Receiver |
| Matt O'HANLON | NEBRASKA CORNHUSKERS | Defensive Back | |
| 2010 | Chris POLK | WASHINGTON HUSKIES | Running Back |
| Mason FOSTER | WASHINGTON HUSKIES | Linebacker | |
| 2011 | David ASH | TEXAS LONGHORNS | Quarterback |
| Keenan ROBINSON | TEXAS LONGHORNS | Linebacker | |
| 2012 | Lache SEASTRUNK | BAYLOR BEARS | Running Back |
| Chris McALLISTER | BAYLOR BEARS | Defensive End | |
| 2013 | David WEBB | TEXAS TECH RED RAIDERS | Quarterback |
| Will SMITH | TEXAS TECH RED RAIDERS | Linebacker | |
| 2014 | Cody KESSLER | USC TROJANS | Quarterback |
| Leonard WILLIAMS | USC TROJANS | Defensive End | |
| 2015 | Joel STAVE | WISCONSIN BADGERS | Quarterback |
| Jack CICHY | WISCONSIN BADGERS | Linebacker | |
| 2016 | Rodney SMITH | MINNESOTA GOLDEN GOPHERS | Running Back |
| Blake CASHMAN | MINNESOTA GOLDEN GOPHERS | Linebacker | |
| 2017 | Brian LEWERKE | MICHIGAN STATE SPARTANS | Quarterback |
| Chris FREY | MICHIGAN STATE SPARTANS | Linebacker | |
| 2018 | Clayton THORSON | NORTHWESTERN WILDCATS | Quarterback |
| JR PACE | NORTHWESTERN WILDCATS | Safety | |
| 2019 | Ihmir SMITH-MARSETTE | IOWA HAWKEYES | Wide Receiver |
| A. J. EPENESA | IOWA HAWKEYES | Defensive End | |
| 2020 | Holiday Bowl cancellato per l'emergenza Covid-19 |
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| 2021 | Holiday Bowl cancellato per le difficoltà dovute ai protocolli di sicurezza dell'emergenza Coronavirus | ||
| 2022 | Bucky IRVING | OREGON DUCKS | Running Back |
| Mase FUNA | OREGON DUCKS | Linebacker | |
| 2023 | Miller MOSS | USC TROJANS | Quarterback |
| Jaylin SMITH | USC TROJANS | Safety | |
| 2024 | Kyle McCORD | SYRACUSE ORANGE | Quarterback |
| Alijah CLARK | SYRACUSE ORANGE | Defensive Back | |